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In Michael Bachman’s view, insurance coverage is most successful when it is tailored to meet specific needs. “I work with a range of industries,” he explains, “but I’m not a generalist. Each of my programs is quite different from the others, so I develop the expertise I need for each one. LIU’s approach enables us to serve niche markets and adapt to changes within those marketplaces.” Originally drawn to LIU by its broad capabilities and entrepreneurial spirit, Bachman is also impressed by its corporate values. “On a daily basis,” he says, “we make decisions that have an immediate impact on a client’s success and growth – so it’s important to be straightforward and very responsive. When someone needs an answer right away, I’ll make sure they get it. Doing my job well means listening to the clients, being flexible on individual accounts, and working to develop the new products and services they need. Not only does this help LIU stand out from the competition, but it helps our clients reach their goals.”

 

CPCU, ARM, CPL